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Research papers

The value of research

Technological developments and market factors have caused or stimulated strong growth in most Western economies in recent times. Over the years, the level of market research activity in different directions has also increased considerably. With...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Bert Van Herberg, Mario van Hamersveld
Company: Philips International
September 1, 1994
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Citation

Van Herberg and van Hamersveld (1994a, September 01). The value of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-value-of-research


Research papers

To be or not to be durable

The Consumer Electronics Industry has worldwide arrived at a phase of reconditioning. Both manufacturers, consumers and the intermediate trade are confronted with Shakespeare's intriguing question mark: "To Be Or Not To Be?". Who will survive? There...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Nico van der Zanden
Company: Philips International
June 15, 1992
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Citation

van der Zanden, N. (1992a, June 15). To be or not to be durable. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/to-be-or-not-to-be-durable


Research papers

The game of information intelligence

This paper deals with the way a company, Philips, has organized its marketing information activities for communication and information systems. The concept of business intelligence is introduced as a way of organizing and controlling the enormous...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Peter J.A. Groot
Company: Philips International
June 15, 1990
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Citation

Groot, P. J. (1990a, June 15). The game of information intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-game-of-information-intelligence


Research papers

7,8,9 out! Could this be the future of market research in companies?

Marketing researchers have traditionally been very active in refining techniques and methods for obtaining better information. In their day-to-day practical work they are not so accustomed to examining their own behaviour. In particular, there is an...

Catalogue: ESOMAR Congress 1988
Author: Ulrich Lachmann
Company: Philips International
September 1, 1988
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Citation

Lachmann, U. (1988a, September 01). 7,8,9 out! Could this be the future of market research in companies?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/7-8-9-out-could-this-be-the-future-of-market-research-in-companies-


Research papers

The globalisation of innovation

In recent years there has been much discussion about the globalisation of markets which has resulted from a number of developments in consumption patterns, in supply, in technical progress and the process of competition which greatly influences the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Justus Veeneklaas
Company: Philips International
June 15, 1988
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Citation

Veeneklaas, J. (1988a, June 15). The globalisation of innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-globalisation-of-innovation


Research papers

The next decade

The world is quickly becoming smaller, local market conditions are shifting into the background, international marketing issues demand increased attention. Technology and the communications revolution can cause frontiers to disappear: competition is...

Catalogue: ESOMAR Congress 1987
Author: Justus Veeneklaas
Company: Philips International
September 1, 1987
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Citation

Veeneklaas, J. (1987a, September 01). The next decade . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-next-decade-


Research papers

Overseas research

The paper relates a case history involving the development of a new range of small Philips colour televisions for overseas territories i.e. those outside Europe, the U.S.A. and Japan. Whilst such markets differ enormously, there are certain common...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Anton C. Jacobs, David N. Aldridge
Company: Philips International
June 15, 1986
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Citation

Jacobs and Aldridge (1986a, June 15). Overseas research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/overseas-research


Research papers

The commercial communications mix

This paper will discuss trends and issues in the commercial communications mix both at a mega-trend level and more specific in the fields of Advertising, Sales Promotion, Sponsorship, Public Relations, Direct Marketing and Personal selling, sponsored...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Robert Riphagen
Company: Philips International
November 6, 1985
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Citation

Riphagen, R. (1985a, November 06). The commercial communications mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-commercial-communications-mix


Research papers

Sponsorship

The objective of this paper is to demonstrate: 1. The need for correct and detailed definition of objectives for sponsorship; 2. The possibilities that proper (marketing) research offers to measure the effects of a sponsorship.

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Franz Kohl, Ton Otker
Company: Philips International
November 6, 1985
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Citation

Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sponsorship